How To Get More Views On Instagram

Are you wondering how to increase your Instagram visibility? Investing time, effort, & money into creating content only to see single-digit views can be disheartening. While getting noticed on Instagram is becoming increasingly challenging for marketers, with over 2 billion people & 200 million business accounts, it’s not impossible. To succeed, you must understand the Instagram algorithm & create content that resonates with your audience. Fortunately, we have 10 effective strategies to help you get more views on your Instagram posts, stories, & reels.

What is the meaning of ‘Instagram reach’?

How to Get more views on instagram (6 ways)

What is the meaning of ‘Instagram reach’?

Instagram reach refers to the number of unique individuals who view & potentially engage with your Instagram posts. This metric can be tracked for individual posts, your overall Instagram profile, or a specific social media campaign. Along with the number of unique viewers, you also gain insights into the demographics of the people who saw your post or profile. Reach can be organic, where the Instagram algorithm shows your posts to similar audiences, or paid, where you purchase Instagram ads to sponsor your content, which is labeled as “sponsored” or includes a call-to-action.

Jade Beason, a creator coach & digital marketing expert, states that the biggest misconception is believing paid reach is equivalent to organic reach. ” Reaching people organically is more likely to engage your target audience and hold their attention. This is because people tend to ignore paid ads more than they do organic content.” This article explores ways to enhance your organic Instagram reach.

What is the Instagram reach rate?

Instagram reach rate is the proportion of your followers who view your Instagram post. Unlike overall Instagram reach, it only considers your followers & excludes non-followers who see your post. To calculate your Instagram reach rate, divide your total reach by your number of followers & multiply by 100. For instance, if your reach is 500 & you have 5,000 followers, your Instagram reach rate is 10 percent.

What constitutes a satisfactory Instagram reach?

The right answer depends on your profile & the type of Instagram post you’re evaluating. One study found that Instagram creators with 500 to 2,000 followers reached 292 people via in-feed posts, 114 people via Instagram Stories, & 1,600 people via Instagram Reels. Creators with 2,000 to 10,000 followers reached 964 people via in-feed posts, 244 people via Instagram Stories, & 3,400 people via Instagram Reels. Creators with 10,000 to 50,000 followers reached 4,400 people via in-feed posts, 698 people via Instagram Stories, & 16,800 people via Instagram Reels. Another analysis found that brands with smaller followings (less than 501K) should reach 34 percent of their audience through posts & 7.5 percent of their followers through Instagram Stories.

What is the difference between Instagram reach and Instagram impressions?

Instagram reach & Instagram impressions are often used interchangeably, but they are distinct terms. Instagram impressions refer to the number of times your post was viewed, whereas Instagram reach represents the number of unique individuals who saw your post. If the same person views your Instagram Reel three times, it will count as three impressions but only one reach. Now that we’ve clarified the terminology, let’s discuss how to increase the views on your Instagram Reels.

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Strategies to Increase Instagram Visibility

To maximize your Instagram views, you need to leverage the various content formats & community engagement tools the platform offers effectively. We’ll explore proven strategies to boost your view count.

Create Shareable Content

Creating shareable content should be the primary focus of your Instagram strategy to increase views. The more people share your content, the more views you’ll receive. The type of content that encourages your audience to share varies across industries, such as awe-inspiring photography, entertaining or funny industry-specific videos, inspirational quotes, controversial topics for debate, data infographics, & user-generated content. To start, you can analyze your competitors’ content that receives the most shares, particularly their Reels.

Leverage Current Hashtag and Reel Trends

Instagram Reels offer a quick path to maximize your Instagram views. This is because the Instagram Reels algorithm not only shares them on your profile & feed, but also on the Explore page & a dedicated Reels tab, exposing your content to a new, relevant audience & increasing your views. To gain more traction with the algorithm, you should combine your creativity with trending music, challenges, & hashtags. Instagram provides insights into the top trending topics & hashtags on Reels, which you can leverage to inform your own content.

Post More Carousel Content

While Instagram’s focus may seem to be on Reels, this is not entirely accurate, as confirmed by Adam Mosseri, the CEO of Instagram. Both Instagram photos & videos hold an equal place, & the feature that seamlessly integrates both is the Instagram Carousel post. Carousel posts have an average engagement rate of 1.26%, surpassing even Reels’s engagement rate. Carousels are versatile tools that allow businesses to share content, such as ‘how-to’ guides, product collections, industry insight, or to tell a story, without overwhelming the viewer. Many businesses, including the one mentioned, frequently use Instagram carousels to unveil their latest product upgrades & demonstrate their diverse use cases.

Use Instagram Stories Sticker

To optimize the visibility of your Instagram stories, strive to maintain their position at the top of your followers’ story feed. Improve the engagement of your stories, as the more people engage with them, the better signal it gives to the algorithm to move it up the queue. Instagram story stickers are great at driving engagement due to their dynamic & interactive nature, which actively encourages users to engage. The “Add Yours” story sticker, in particular, allows you to customize a prompt & share a story to initiate a trend, with your followers then able to click on the sticker encourages people to share their own perspectives on the challenge through their stories.

Craft Your Caption Thoughtfully

The caption you pair with Instagram posts & reels can significantly impact driving views. A well-crafted caption is essential for enhancing the discoverability of your content on Instagram.
Instagram has confirmed that the text entered in the search bar is the most important signal for Search, as they try to match what you type with relevant usernames, bios, captions, hashtags, & places.

Knowing the keywords specific to your business & spreading them across your caption & profile can make you accessible to your potential audience.
Katelyn Rhoades suggests starting your caption with a hook to grab attention, then weaving in relevant keywords naturally. Interact with your audience by posing questions or incorporating a call-to-action at the end to foster engagement. The first sentence is the key, so make it attention-grabbing.

Post Regularly at Your Most Effective Times

The recency of an Instagram post is a critical factor in its ranking within a user’s feed, with the newest post being displayed first. Posting content when your audience is most active on the platform can significantly improve your chances of receiving more views & engagement. A study conducted across multiple Instagram accounts has identified a set of average optimal times to begin your posting schedule.

Promote User-Generated Content

User-generated content (UGC) on Instagram refers to the stories, posts, & reels your customers or followers share on their profiles featuring your brand. This content reflects their positive experiences, perspectives, or insights about your brand, products, or values. Such content can significantly enhance your brand’s credibility & exposure, as people tend to trust other people’s words more than brand promotions. Instead of constantly posting about yourself, encourage your audience to share their experiences by creating branded hashtags & running giveaway contests.

Host giveaway contests

Hosting social media giveaway contests has become a widely adopted strategy to increase visibility on social media platforms. These contests involve offering your followers something relevant to your business & audience interests, in exchange for simple actions such as following your account, tagging friends, or sharing the giveaway post. The specific requirements depend on your social media goals, but these tactics can effectively boost engagement & exposure for your profile. For instance, we recently ran a giveaway on Instagram offering free passes to a social media marketing event in exchange for signing up on our tool & sharing their experience.

Partner with Influencers

Influencer marketing is a significant force on Instagram. Influencers’ highly engaged audiences avidly follow & heed their every post. Consumers are more likely to trust recommendations from influencers (61%) than brand content (38%). Collaborating with an influencer is a surefire way to gain substantial visibility for your brand & attract good engagement. Instagram has made influencer collaboration super-easy for businesses with their “Collabs” post feature. Using this feature, you can co-create posts, reels, or stories with influencers, & the co-created content will appear on both of your feeds, exposing you to the influencer’s audience & garnering all the likes, views, & comments they leave on the post.

Interact with Your Followers

Growing your audience on Instagram isn’t just about gaining new followers; it’s also about maintaining the attention of your current ones. The competition on the Instagram feed is fierce, & the algorithm prioritizes authentic engagement between you & your followers. The more you interact with your audience through comments, direct messages, & live streams, the more the algorithm will reward you with increased reach. Foster a community experience by asking thoughtful questions in your captions & starting discussions around topics that resonate with your niche.

In Conclusion

Increasing your Instagram visibility is no longer a mystery. Implement the effective strategies we’ve outlined to expand your account’s reach & core audience.
Remember, getting your audience to view your content is just the first step. Focus on genuine engagement & motivating them to take action, not just accumulating likes. Your goal should be to impact your business objectives, not just a temporary self-esteem boost.
Acquiring fake views & followers is a futile practice. While it may seem like a quick fix, it never leads to real growth & can harm your account’s reputation.